COMPANY
ROLE
User and Market Research
UX/UI Design for Instagram
TIMEFRAME
10 Weeks
OVERVIEW
Asadi Lewis Dentistry is a modern dental practice located in two central areas within the GTA. They serve comprehensive dental to patients of all ages. Asadi Lewis has recently developed a new website with educational information, services provided, and automated request forms.
OBJECTIVE
Asadi Lewis does not have any social or digital presence outside of their new website but hopes to engage new potential patients through online activations, improve online review numbers, and increase customer retention. Our team assisted Asadi Lewis in providing interactive media recommendations utilizing digital media to attract new patients, improve patient engagement, and showcase the clinic's services and expertise in the dental industry.
RESEARCH
From NexHealth’s report: State of Dental 2023 "How Elite Practices Grow 20% Every Year"
- 82% of patients read online reviews before choosing a healthcare provider
- Over 80% of dental care provider respondents reported they are using
social media to promote their practices.
- 57% of dentists also use Instagram for marketing.
- 46% plan to keep patients engaged through educational content.
- 53% more likely to go to the dentist if they could book online or through an app,
- Digital impressions ranked as #1 technology to invest in.
PERSONA
EMILY
Desires to read about the services and see the facilities before visiting.
Struggles to arrange appointments during typical office hours.
ANALYSIS
Current State Analysis
We scanned Asadi Lewis’ website and their competitor. Below are our key findings:
Good Points:
1. Branch Differentiation:
2. Wide Range of Services:
3. Patient-Focused Approach:
Areas for Improvement:
1. Visual Imagery
2. Categorization and Text
3. Educational Videos:
4. Booking System:
Competitive Analysis
We have conducted a competitive analysis and reviewed the online presence of dental practitioners within
(a) Bramalea City Centre, Brampton
(b) Toronto, Canada.
With the analysis, we have identified the following gaps:
- Increase website traction through cross-channel marketing.
- Opportunity to drive reach and engagement by providing engaging information in social media channels.
- Use virtual tours, doctor’s profiles, and actual clinic photos on websites to build the trust of potential customers.
- Highlight the existing reviews and create a continuous review system.
- Real-time information for booking processes.
