PROJECT

Centennial College

Safety and Security Services App

ROLE

User and Market Research

UX/UI Design for Instagram

TIMEFRAME

4 Weeks

OVERVIEW

Providing an efficient content strategy for the severe weather section of Centennial College’s Safety & Security services, supported with research and comparative evaluations.

OBJECTIVE

Address any existing gaps and provide recommendations. Provide essential and accessible information.

RESEARCH

Content as a Conversation
These are the information we believe would help the students know what to do in a severe weather condition.

PERSONA

AMALA

An international student and works as a program assistant in the student hub office. On her free time, she likes to volunteer.

Due to her hectic schedule, relies heavily on her mobile phone for communication and quick searches.

An international student and works as a program assistant in the student hub office. On her free time, she likes to volunteer.

Due to her hectic schedule, relies heavily on her mobile phone for communication and quick searches.

GOAL

GOAL

GOAL

CONCERN

CONCERN

CONCERN

Desires to read about the services and see the facilities before visiting.

Struggles to arrange appointments during typical office hours.

ANALYSIS

Current State Analysis
Based on the user needs, below are the findings we have gathered in the Centennial College Safety Application and Website.

Easy Navigation

Heavy Text Content

Missing Important Information

Inefficient Userflow

Competitive Analysis

With the information gathered from our content as a conversation section as our criteria, we conducted a thorough competitive scan from several schools and found the following:

DESIGN

Improved Content

Include comprehensive details, visual representations and provide consistent content categorization.

Enhanced Sitemap

Outlining topics to be incorporated in both platforms, ensuring information is presented with a more cohesive reading experience

Implement Interactive Elements

Real-Time Weather Integration, interactive map to locate nearest shelter, emergency kits and areas of rescue.

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