PROJECT
Centennial College
Safety and Security Services App
ROLE
User and Market Research
UX/UI Design for Instagram
TIMEFRAME
4 Weeks
OVERVIEW
Providing an efficient content strategy for the severe weather section of Centennial College’s Safety & Security services, supported with research and comparative evaluations.
OBJECTIVE
Address any existing gaps and provide recommendations. Provide essential and accessible information.
RESEARCH
Content as a Conversation
These are the information we believe would help the students know what to do in a severe weather condition.
PERSONA
AMALA
Desires to read about the services and see the facilities before visiting.
Struggles to arrange appointments during typical office hours.
ANALYSIS
Current State Analysis
Based on the user needs, below are the findings we have gathered in the Centennial College Safety Application and Website.
Easy Navigation
Heavy Text Content
Missing Important Information
Inefficient Userflow
Competitive Analysis
With the information gathered from our content as a conversation section as our criteria, we conducted a thorough competitive scan from several schools and found the following:
DESIGN
Improved Content
Include comprehensive details, visual representations and provide consistent content categorization.
Enhanced Sitemap
Outlining topics to be incorporated in both platforms, ensuring information is presented with a more cohesive reading experience
Implement Interactive Elements
Real-Time Weather Integration, interactive map to locate nearest shelter, emergency kits and areas of rescue.
